Our proven Amazon Growth Program is designed for brands doing $100k+/mo on DTC or TTS—integrating product strategy, demand capture, conversion optimization & margin expansion. Guaranteed or you pay nothing.
"Strong foundations enable unlimited growth"
— FIRST PRINCIPLES ADVISORY —
We've Bootstrapped, Scaled and Exited Multiple 7-Figure Amazon Brands and managed 8-Figure Portfolios over the past 9 years. We break down success on Amazon to its core drivers, no BS vanity metrics or random KPIs for the sake of sounding professional. While there are a million things to optimize on Amazon, we help you identify and focus on the ones that actually move the needle.
Our turnaround playbook always starts with first principles.
(Think: Like a doctor who diagnoses the underlying condition instead of just treating symptoms.)
We challenge assumptions and rebuild from what we know is actually true
Transparency
Clear data visibility
Clarity
Strategic insight
Focus
Priority alignment
Targeted Action
Execution precision
Outstanding Results
Exponential growth
This creates a crystal-clear roadmap where we multiply your success while eliminating the distractions and destructive patterns silently killing your growth.
The truth? The lowest-hanging fruit often has the most profound impact on your business - it's just hidden in the shadows.
That's where we come in.
Our bottom-up approach ensures you get the fundamentals right first - building from foundational truths, not industry myths.
So when it's time to scale, you stand on solid ground - not trip over weak foundations while reaching for exponential growth.
The exact framework we use to scale DTC brands on Amazon
We create a strategic, data-driven roadmap that identifies your highest-leverage growth opportunities and eliminates what's holding you back.
We systematically increase your conversion rates by best matching buyers purchase intent, high-converting creative assets and strategic offers.
We build and systemize a profitable advertising engine—whether you manage PPC in-house or work with an agency.
The core scaling phase where we aggressively expand market share and organic ranking for your brand
We specialize in DTC brands that want Amazon to match their primary channel's performance.
We don't work in silos. We integrate and preserve your brand equity and authority by leveraging your existing DTC assets & operations into a unified cross-channel strategy that multiplies results.
Our team consists of only top multi 7-figure founders / 8 figure operators that live and breathe Amazon. We understand the platform's algorithms and systems at a level generic agencies and hired talents can't match.
We leave out all the guesswork of "what should work" - instead we monitor your data in real time, optimize continuously and make decisions based on what works for your products and not what hypothetically should be the case.
We optimize for actual profitability, not awareness or fame. Every decision is backed by contribution margin analysis and sustainable growth modeling.
"We tried two other Amazon agencies before working with First Principles, and the difference was night and day. Instead of just increasing our ad budget, they actually dug into what wasn't working. They found structural problems in our campaigns that we didn't even know existed. Within four months, they cut our wasted ad spend by 40% and our profit margins doubled. It's been incredible."
"Honestly, I was skeptical because we'd already spent tens of thousands with another agency. But in the first week alone, they showed me exactly why our ROAS was stuck. Things like campaign architecture and margin-aware bidding that our previous agency never even brought up. We're now at 4.8x ROAS and actually making money on Amazon for the first time."
"What really stood out to me was how focused they were on actual profit instead of just revenue numbers. They took the time to identify which three products had the best margins and built our entire Amazon strategy around those. That approach added over $1.2M to our bottom line this year. Easily the best money we've spent on growing the business."
Scale and Maximize Growth on Amazon For Your Business